Client: BC Ministry of Agriculture and Food

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Project: Feeding Futures

A Four-Part Documentary Series

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Deliverables: 4 episodes (6–9 min each), shareable trailer, 16:9 and 9:16 vertical formats for web and social

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Timeline: Selected July / Production September–October / Delivered December

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The Brief

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The BC Ministry of Agriculture and Food came to us with a clear goal: show school districts across the province what's possible when they tap into the Feeding Futures fund. The Ministry had seen our previous work and invited us to bid on a four-part documentary series that would spotlight districts doing exceptional work with their school food programming. The series needed to serve as both a celebration of what's working and an inspiration for districts that haven't yet taken the leap.

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Our Approach

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We were connected with the school food coordinator in each district and conducted in-depth pre-interviews to identify the most compelling stories and people on the ground. Those options were reviewed collaboratively with the school districts and the Ministry, and we wove the selections into a cohesive narrative for each episode.

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From the outset, we made a conscious decision to treat this as documentary, not as a government communications piece. We wanted to be grounded in real life as it was unfolding: students cooking with local ingredients in culinary class, coordinators building relationships with regional producers and businesses, school gardens growing food that ends up in student lunches. We followed real people doing real work rather than staging anything for camera.

We filmed across six communities: Prince Rupert, the Sea to Sky corridor, Agassiz, Chilliwack, Victoria, and Sooke. Each episode was its own shooting block with two shoot days per location, allowing us to move quickly while still capturing the texture and detail that gives documentary work its honesty.

What We Captured

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Across the four episodes, the series paints a picture of what food sovereignty and food literacy look like in practice at the school level. We filmed school food coordinators forging partnerships with local growers and businesses to bring BC-grown products into cafeterias. We sat in on culinary classes where students learn to cook with ingredients sourced from their own region. We visited school gardens that double as outdoor classrooms and contribute directly to school lunch programmes. And we met the people behind a range of initiatives helping young people understand where their food comes from and why it matters.

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Deliverables

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We delivered four episodes ranging from six to nine minutes, a shareable trailer highlighting the best of the series, and all content formatted in both 16:9 and 9:16 vertical for web and social distribution. The series will be released on the Ministry's website, social channels, and YouTube to be shared with school districts across British Columbia.